Google started to support the FAQ structured data just in 2019. Still, we recommend installing the aggregateOffer structured data on the Flights from to page template only, just to be on the safe side. In all fairness, all Google did was to remove their rich snippets from the search results. For example, on a Flights to New York page, there may be several flight routes departing from different locations to New York.Īlthough some OTAs seem to be getting away with it, such as TripAdvisor and Skyscanner, Google already took action against them in 2016 due to their noncompliance with the quality guidelines. That’s because on any of those page templates you will find multiple flight routes instead of just one. However, if you think about it, the Flights to and Flights from can be considered as product category pages. ![]() One of Google’s data structured quality guidelines indicates to “use markup for a specific product, not a category or list of products.” Therefore, you want to make sure that the aggregateOffer schema is installed on an actual product page, instead of on a category page.įor example, on any airline’s website, the most common page templates where a Product schema type may seem applicable at first are: Finally, submit a Reconsideration Request and wait for the results.Ī word of caution, though. If the site has been hit with a manual action by Google, review the Manual Actions report in Google Search Console, identify the affected pages and fix the issue in compliance with the technical and quality guidelines. For example, on a flight from Miami to New York page listing fare modules, if a fare module is marked up as a Product schema type, then all fare modules must be marked up.
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